A gulf can separate journalists and data teams. Stats could help your articles perform better – but are you using them to the full potential?
2. Speaking data
Data analyst?
You might find it hard to turn your findings into practical
tips… With POST you can set metrics to monitor, and link
each one to specific recommendations
3. Recommending action
Editor or writer?
It can be tough to take data into account when storytelling.
POST sends you suggestions via chat messages in Slack,
replacing raw numbers with practical tips
Change from within
Using your normal daily tools, POST bridges data and content teams – with two main benefits
Performance
There’s life post-publication. Ramp up the reach and engagement of your pieces via data monitoring and easy tips
Culture
POST helps you work closer together across data and content teams, to create a data-informed environment
Boost your performance
POST is designed to easily fit your own specific needs and targets
Context
Cluster your articles and compare their performance within and across different story categories
Metrics
Use preset metrics, or build custom KPIs to hit your company goals. Monitor only the data you need
Action
Set up smart alerts making sense of the right metrics. Custom messages mean the right people will take the right actions
Seamless Integration
POST is not an extra tool to weigh you down. It fits into your existing workflow, joining up neatly with Google Analytics and Slack
From my daily work running the audience team at Sueddeutsche.de I could really see innovations like this tool helping to change the mindset in the newsroom to win new audiences!
Antje Ebner
Head of Audience Development, Süddeutsche Zeitung
The Digital News Initiative gives us the opportunity to research and prototype new tools, bringing journalism forward in times where we need it most.
Christian Hanke
Partner, Edenspiekermann
After using the prototype I have to say that this integration between Analytics and Slack is a very useful tool. I like the idea that a bot tells me when something noteworthy is happening with my article